DAGGkr5G6wI ntụzịaka nke Snowflake
Ozi ngwaahịa
Nkọwapụta
- Aha ngwaahịa: Njikwa data na ntinye aka ndị ahịa
- Platform akwadoro: Snowflake na Braze
- Atụmatụ igodo: izi ozi oge, otu view nke onye ahịa, data ndị ahịa dị mkpa, Nkwado maka ọsọ na ọnụ ọgụgụ, mmekorita nke otu Cross
Ntuziaka ojiji ngwaahịa
Ịghọta Platform
Njikwa data na ikpo okwu ndị ahịa na-ejikọta Snowflake na Braze iji nye nghọta na-arụ ọrụ ma kwalite ntinye aka ndị ahịa.
Na-eji braze
Braze bụ usoro njikọ aka ndị ahịa na-eme ka mkparịta ụka na-emekọrịta ihe n'ofe ọwa, na-akwalite njikọ mmadụ na ndị na-azụ ahịa.
Na-eji snowflake eme ihe
Snowflake's AI Data Cloud na-enyere òtù dị iche iche aka ijikọ data gbachiri agbachi, kesaa data na ntụkwasị obi, ma rụọ ọrụ nyocha dị iche iche, na-enye otu ahụmịhe data n'ofe igwe ojii.
Iji Braze + Snowflake ọnụ
Site na ijikọ Braze na Snowflake, ụdị nwere ike na-ahụ maka nke ọma, nyochaa na kpughee nghọta ndị nwere ike ime site na iji data ekekọrịtara na-enweghị mkpa mbịgharị ma ọ bụ nyefe ozi.
Ịkekọrịta data echekwara nke snowflake
Ịkekọrịta data nchekwa nke Snowflake na-enye ndị ahịa ohere ịnweta data Braze na nchekwa n'ime Snowflake na-enweghị ohere nchekwa agbakwunyere, na-enye ohere iji data Braze enweghị nkebi maka nghọta emelitere.
Ajụjụ a na-ajụkarị
- Ajụjụ: Gịnị bụ isi atụmatụ nke data njikwa na ndị ahịa aka n'elu ikpo okwu?
- A: Isi njirimara gụnyere ezi ozi oge, otu view nke onye ahịa, data ndị ahịa dị mkpa karị, nkwado maka ọsọ na ọnụ ọgụgụ, na imekọ ihe ọnụ na-arụ ọrụ nke ọma.
- Ajụjụ: Kedu ka Snowflake si akwado mkpokọta data?
- A: Snowflake's AI Data Cloud na-enyere òtù dị iche iche aka ijikọ data gbachiri agbachi, kesaa data na ntụkwasị obi, ma rụọ ọrụ nyocha dị iche iche n'ofe igwe ojii na mpaghara ala.
- Ajụjụ: Gịnị kpatara Braze ji dị mkpa maka ntinye aka ndị ahịa?
- A: Braze ike dị mkpa na ahụmihe echefuru echefu n'etiti ndị na-azụ ahịa na ụdị site na mkparịta ụka mmekọrịta, na-akwalite njikọ mmadụ na ịnye uru ngwa ngwa na n'ihu.
Okwu mmalite
Brands depend on customer engagement to strengthen user relationships and hit their business goals—and modern customer engagement depends on data. But while there’s more data at marketers’ disposal than ever before, data silos, batched processes, and incompatible technologies present a key challenge for many Marketing teams. This glut has made it hard for marketers to access, understand, and act on customer data in real-time, and has also contributed to a growing support burden for technical teams. Addressing this challenge has led brands to look for ways to simplify their marketing technology stacks in order to cutdata management costs and enhance cross-functional team efficiency. Fortunately, modern marketing technologies are increasingly built to support streamlined stacks and more effective customer engagement outcomes through real-time customer data collection, processing, and activation. With the right tools, marketers can achieve zero-copy access to the information and insights held in their data warehouses or cloud data platforms. This, in turn, reduces additional data processing layers and supports brands’ efforts to serve up timely, personalized experiences to each member of their audience while reducing the burden on technical stakeholders.
Kedu ka njikwa data siri dị irè na-akwado nghọta na ntinye aka ndị ahịa
Mgbe ụdị nwere ike hụ na data ha na-aga n'ọsọ azụmahịa ha, anyị na-akpọ nke ahụ data ike. Mana iji nweta ya, ịchọrọ atụmatụ njikwa data nwere echiche. Site na usoro ziri ezi, ị nwere ike izipu ozi ka mma ozugbo, nye nghọta zuru oke nke onye ahịa ọ bụla, ma kwado nnwale dị mma na njikarịcha mbọ aka ndị ahịa gị, yana ọtụtụ ndị ọzọ. Gụkwuo ka ịmụta ihe isii ị ga-ebute ụzọ mgbe ị na-ewu nchịkọta teknụzụ ahịa gị na ịmepụta atụmatụ njikwa data gị.
Ezi ozi ozugbo
Ka ndị ahịa na-agafe n'ofe ngwaọrụ dị iche iche, nyiwe na ọwa, ịkwesịrị ịnweta data ozugbo gbasara ntinye aka na ọrụ ha iji nwee ike izigara ha ozi ziri ezi n'oge kwesịrị ekwesị. Ọ bụrụ na teknụzụ dị iche iche na-eme gị tech tojupụtara na-adịghị wuru na ntọala nke ozugbo gụghari data, ha agaghị enwe ike ịkpalite ozi ahaziri ahazi, ndụmọdụ, ma ọ bụ ọkwa ndị ọzọ mgbe ha nwere ike inwe mmetụta kachasị. Nke ka njọ, nchịkọta gị nwere ike ịkpalite ahụmịhe ika ochie (dịka mweghachi mgbasa ozi na-eso onye n'ofe ahụ. web ogologo oge ka ha zụtara ihe a na-ajụ), na-eduga ndị ọrụ nkụda mmụọ.
Nbugharị data
Otu otu view nke onye ahịa
Iji nweta uru zuru oke nke data dị adị, ị ga-achọ nkekọ ọnụ, ọnụ view nke onye ahịa ọ bụla na-eme ka o kwe omume itinye ozi ị nwere n'ime ọnọdụ bara uru ma kwado ntinye aka na-eche echiche. Site na nchịkọta teknụzụ ziri ezi yana usoro njikwa data dị irè, ọ ga-ekwe omume ịhụ na akụkụ nke ọ bụla nke nchịkọta gị na-ekekọrịta data ọ na-anakọta site na isi ihe - eleghi anya ụlọ nkwakọba ihe data mepụtara otu. view nke onye ọ bụla ahịa omume gafee nyiwe. Nke a na-enye gị nghọta miri emi n'ime ọrụ ha na usoro njikọ aka ha, na-enye ohere ka ika gị mepụta ozi ahaziri onwe ya, dị elu nke na-eme ka ahụmịhe ha dịkwuo elu ma na-ebute nsonaazụ azụmahịa siri ike.
Data ahịa ndị ọzọ dabara adaba
Itinye data n'ime ihe ndị gbara ya gburugburu na-enyekwara gị aka ikpebi ụdị ozi ị ga-anakọta iji jeere ndị ahịa ozi nke ọma. Tupu emebe iwu nke European Union Iwu nchekwa data izugbe (GDPR) na iwu nzuzo ndị na-esote, ụdị na-anakọta ma chekwaa ọtụtụ data dị ka o kwere mee. Agbanyeghị, ugbu a ihe iwu chọrọ gbasara nnakọta na ojiji nke data siri sie ike, ọ bụ oge iji tụleghachi ozi ị na-achịkọta. Enweghị uru ịnakọta data na-enweghị ike iji kwado ahụmịhe ahaziri iche, yana njikwa data kwesịrị ekwesị ga-enyere gị aka ikpebi ihe ị ga-edobe na ihe ị ga-ehichapụ.
Nkwado maka ọsọ na ọnụ ọgụgụ
Enweghị ike ịkwusa mkpa ọsọ na ọnụ ọgụgụ dị ka atụmanya nke ndị na-azụ ahịa maka ihe a na-achọ, nzikọrịta nke ahaziri onwe ya na-aga n'ihu na-abawanye. Ọ bụrụ na ịnweghị ike ịnye ahụmịhe ahaziri onwe gị n'oge ka ndị na-azụ ahịa na-etinye aka na ika gị, ị ga-abụ nzọụkwụ n'azụ. N'otu aka ahụ, ọ bụrụ na igwe teknụzụ gị enweghị ike ijikwa ya oke ibu, ị na-agba ọsọ n'ihe ize ndụ nke ọdịda sistemu nke ewepụtara ogologo oge ka ị pịa zipu, saịtị na ngwa eweda site na oke okporo ụzọ-na-eme ka o sie ike iwulite ma jikwaa mmemme azụmaahịa dị irè n'ezie.
Nnwere onwe na-eto eto ma gbanwee
Ngwa ndị dị na nchịkọta teknụzụ gị na-egosipụta mkpa na ebumnuche pụrụ iche nke ika gị. Agbanyeghị, ka ika gị na-etolite ma na-agbanwe, otu ahụ ka ọ kwesịrị ịdị na teknụzụ gị. Ma nke ahụ ọ pụtara na-agbanwe ndị na-ere ahịa ma ọ bụ na-agbakwunye ihe ọhụrụ dị ka ngwaọrụ na-eme ka data dịkwuo elu, nchịkọta teknụzụ anaghị adịkebe. Inwe njikwa data ziri ezi na ikike mbupụ na-eme ka ọ dị mfe ijikọ ngwaọrụ ọhụrụ na-enweghị ihe ize ndụ nke mmebi na nkwukọrịta.
Imekọ ihe ọnụ n'ofe otu dị irè
N'ikwu ya n'ụzọ dị mfe, njikwa data anaghị akwụsị na teknụzụ ịga nke ọma, ịkwesịrị ịkparịta ụka nke ọma n'ofe otu dị ka ngwaọrụ na-ekwurịta okwu n'ime nchịkọta gị. Ọ bụrụ na ịnweghị nhazi n'ofe ahịa.. ngwaahịa, na otu ndị ọzọ na otu esi ejikwa ozi dị n'aka gị, ị ga-emepụta silos data nke ndị otu otu kwesịrị iji aka ha jikwaa. Nke a na-emepụta ohere ndị ọzọ maka mmejọ, ohere dị nta maka izi ozi oge, yana ọtụtụ ọrụ ndị ọzọ.
Njikwa data dị irè na Snowflake na Braze
Braze bụ ikpo okwu njikọ aka ndị ahịa na-eme ka ahụmịhe dị mkpa yana echefu echefu n'etiti ndị na-azụ ahịa na ụdị ha hụrụ n'anya. Ọdịnihu na-akwado mmekọrịta Braze ọ bụla, na-enyere ụdị aka aka ịkwalite njikọ mmadụ na ndị na-azụ ahịa site na mkparịta ụka mmekọrịta n'ofe ọwa na-ebuga uru ngwa ngwa na n'ihu.
Snowflake na-enyere ndị otu ọ bụla aka ịchịkọta data ha na Snowflake's Al Data Cloud. Ndị ahịa na-eji Al Data Cloud iji data sieded, chọpụta na kesaa data na nchekwa, wee rụọ ọrụ nyocha dị iche iche. Ebe ọ bụla data ma ọ bụ ndị ọrụ bi, Snowflake na-enye otu ahụmịhe data nke na-agafe ọtụtụ igwe ojii na mpaghara ala.
Site n'iji Braze na Snowflake na egwu egwu, ụdị nwere ike ilekọta, nyocha, ma kpughee nghọta ndị nwere ike ime site na iji data ha nwere site n'ịkwado njikwa data echebara echiche ka ha na-ewu, na-edobe ma na-ebuli nchịkọta njikọ ndị ahịa ha.
Ịkekọrịta data Braze + Snowflake echekwara
Ọdịiche nkekọrịta data Braze + Snowflake dị nchebe
- Na Snowflake Secure Data Sharing, ụdị nwere ike nweta data dị n'ime Braze na Snowflake na-enweghị n'ezie iṅomi. ma ọ bụ nyefee ozi n'etiti nyiwe abụọ dị iche iche-kama, a na-edozi nkesa site na oyi akwa ọrụ pụrụ iche nke Snowflake na ụlọ ahịa metadata. Ihe nlegharị anya bụ na nkekọrịta data anaghị eweghara ohere nchekwa ọ bụla na Snowflake, na-eme ka ọ dịrị ndị ụdịrị mfe iji data Braze n'ime Snowflake n'enweghị nsogbu site na ịnweta data efu.
- N'ihi na data ihe omume Braze na-adị ndụ n'ime nchịkọta data gị, ị nwere ike isonye n'otu ntabi anya data dị iche iche iji gbasaa gị. view banye na metrik na-ebuba azụmahịa gị. N'isi ya, nkwado Braze maka Snowflake Secure Data Sharing bụ nke e mere iji mee ka ụdị dị iche iche nweta Braze na Snowflake na tandem iji ghọta nke ọma ihe na-eme na ozi ha c.ampaigns na mmekọrịta ndị ahịa ha na ime ihe dị irè site na iji ikpo okwu Braze.
Pipeline
Pipeline Data Omenala
Ntinye data igwe ojii Braze
Braze Cloud Data Ingestion na-enye gị ohere ijikọ ikpo okwu data igwe ojii gị ozugbo na Braze n'ime obere ọpịpị ole na ole. Mekọrịta n'enweghị nsogbu ọ bụla njirimara ndị ahịa, mmemme, ịzụrụ ihe, data amụma, ngalaba na ndị ọzọ, wee jiri ha kwado ozi kacha mma. N'ihi na Braze Cloud Data Ingestion na-emekọrịta ezigbo oge na mmelite akụkọ ihe mere eme site na Snowflake gaa na onye ọrụ Braze.files, ị nwere ike ịgbalite data ahụ ngwa ngwa site na nkewa na nhazi ozi.
The upshot? Ị nwere ike ime ka data gị na-arụsi ọrụ ike ma mee ka ụlọ ọrụ gị nwee ike ịkwado ya iji kwado ahụmahụ ndị ahịa na-adọrọ mmasị.
Nghọta ngwa ngwa Braze
Ikike ịnweta data ozugbo dị mkpa iji mee ka ahụmịhe ahaziri onwe ya na-akwalite iguzosi ike n'ihe. Iji mee ka ụdị dị iche iche mepụta atụmatụ njikọ aka ndị ahịa na-enwe mmetụta karị, Braze tụgharịrị na Snowflake iji mepụta Nghọta ngwa ngwa Braze (BII), ngwa nke Snowflake Native Apps nke na-enye ụdịdị ike inyocha na ime nyocha oge maka ahụmịhe ndị ahịa mara mma n'ọkwa. Ezubere iji nye ndị na-ere ahịa na ndị isi azụmaahịa ike, Bll gafere usoro campaign analytics, na-enye ụdịdị nghọta zuru oke n'ofe ihe omume nke nwere ike inyere ha aka ịchọpụta n'ụzọ ziri ezi nke ire ahịa ha c.ampna -arụ ọrụ.
Ngwa ndị a gụnyere nkwado maka:
- Akuko mmemme
- Nyocha njide
- Nyocha nso nso a, ugboro, na ego (RFM).
- Njirimara mmetụ ikpeazụ
Maka ozi ndị ọzọ gbasara ngwa Bll dị ugbu a, lelee anyị gafereview edemede.
* Mara: N'oge a, Braze na-anwale BIl dị ka njirimara Beta, yana dị ka nke a, Braze nwere ikike ịgbanwe atụmatụ ahụ yana yigharịrị mwepụta ahụ ma ọ bụ ghara ime Bll n'ozuzu maka ndị ahịa n'oge ọ bụla yana maka ihe kpatara ya na-enweghị ọkwa ọzọ.
Kedu ka Braze si egosipụta akara aka ndị ahịa na Snowflake
Iji bulite mmemme ahịa ha, ụdịdị kwesịrị ịghọta ka ozi ha campaigns emeela, ma megide ụdị ndị ọzọ na ụlọ ọrụ ha yana n'ofe mpaghara njikọ aka ndị ahịa. Agbanyeghị, ọ bụ ezie na akara ngosi dị maka ụfọdụ ọwa izi ozi, enweghị isi iyi ọwa site na ọwa zuru oke. Mgbe Braze na Snowflake jikọrọ aka, anyị kpebiri ịrụ otu. Kwadoro site na Snowflake's Data Exchange, Braze Benchmarks bụ ngwá ọrụ data mmekọrịta nke na-enye ndị ahịa ohere ịnweta akara aka ndị ahịa. Ngwá ọrụ a na-eji mobile, web, na data ntinye aka email iji gbakọọ ọnụego ntinye aka kwa ọnwa, nkeji nkeji na nke afọ site na ụlọ ọrụ. Site na BrazeBenchmarks, ndị na-ere ahịa nwere ike ịnweta metrik site na ahịa campna-arụ ọrụ na Snowflake Data Exchange ma ọ bụ na Braze websaịtị iji nweta ihe zuru oke view gafee:
Kedu ka Virgin Red si eme ka Braze na Snowflake na-ebugharị njikọ aka na nnweta
Ụlọ ọrụ ụgwọ ọrụ Virgin, Virgin Red, chọrọ ime ka nchịkọta teknụzụ ya dị mfe ma hụ na ikpo okwu njikọ aka ndị ahịa ya bụ igwe na-arụ ọrụ nke ọma, data na-akwalite maka nhazi nke ọwa, ntinye aka, na inweta ndị otu. Iji mee ka nke ahụ mee, ha chọrọ ihe niile n'ime otu, onye na-ere ahịa-enyi na enyi, data na-ebute ụzọ nke nwere ike ịkpalite na izipu ozi n'ofe ọwa niile dị mkpa. Inweta Braze nyeere Virgin Red aka ịhazi ọrụ ntinye aka ndị ahịa, na-agbada site na ngwa atọ gaa na otu. Igwe ọkụ IP ha kwadoro site na Braze Cloud Data Ingestion mere ka ọnụ ọgụgụ mepere emepe nke 45%, yana ndị otu 7k+ na-pịa ịmụtakwu banyere mmemme ntinye aka ha, na-eduga na ọnụ ọgụgụ ndebanye aha ọhụrụ dị mma.
Gụọ ọmụmụ ihe n'uju.
Kedu ka Payomati siri kwalite nnabata ngwa mkpanaka na Braze + Snowflake
Dị ka nnukwu onye na-eweta nlele ego na ọrụ ego nke New York, Payomatic chọrọ ịmaliteghachi atụmatụ ahịa dijitalụ ya iji gbaa ndị ọrụ ume ka ha rụọ ọrụ dị oke ọnụ ahịa dị ka ịdebanye aha na nkwụnye ego ozugbo, ibugharị kaadị akwụgoro akwụgoro, na iziga ezinụlọ na ndị enyi ego. Iji kwado ebumnuche ahụ, ụlọ ọrụ ahụ kpebiri iji Braze yana Snowflake mekọrịta data ndị ahịa n'otu ebe. Daalụ maka ọhụrụ a, igwe ojii dabere ogo 360 view nke ndị ahịa ha, Payomatik nwere ike ịmalite campaigns ga-etinye aka ma na-ejigide ndị ahịa. Payomatik jiri Braze-in tandem na Snowflake-iji malite ịbịakwute ndị ahịa n'akụkụ aka nritage n'ime njem ndị ahịa nwere ọkwa ntanye, ozi in-app, na kaadị ọdịnaya. Site n'iji akụ data dị na akparamagwa ndị ahịa n'ụlọ ahịa, n'ime ngwa mkpanaaka, yana site na netwọkụ ịkwụ ụgwọ, Payomatic kwalitere ahịa ahaziri iche nke ọma c.ampihe na-eme ka ọnọdụ ha dịkwuo elu.
Akwụ ụgwọ
Mmechi
N'agbanyeghị ụlọ ọrụ, ụdị chọrọ ịnweta data n'ime oge iji mepụta ahịa dị mkpa, ahaziri iche campna -arụ ọrụ.
Usoro njikwa data dị irè na-eme ka nke a kwe omume. Ijide n'aka na ị nwere ike ịnakọta, hazie, na kesaa data n'ime nchịkọta teknụzụ gị dị mkpa iji ghọta ndị ahịa gị n'ezie ma nwekwuo njikọ aka. Njikwa data kachasị elu na ike ike data na-enye gị nnwere onwe na mgbanwe mgbanwe. Site n'ịmepụta atụmatụ na-enyere ngwaọrụ ọhụrụ aka iso ndị guzosiri ike na-ekwurịta okwu (na nke ọzọ), ị nwere ike belata ihe mgbu na-eto eto nke iwulite na idowe ezigbo ahịa teknụzụ maka ndị ahịa na ndị otu nka. Ị nwere mmasị ịmụtakwu banyere ka Braze na Snowflake nwere ike isi kwado mbọ ndị ahịa gị? Lelee akwụkwọ Braze na
Ịkekọrịta data echekwara nke snowflake:
Kpọtụrụ ka ịmatakwu ihe.
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Akwụkwọ / akụrụngwa
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