blueconic G2 Akụ Data Onye ahịa Data Platform ntuziaka onye ọrụ

Na-ejikọta data iji mepụta 'otu onye ahịa view' bụ ntọala, na ịrụ ụka na nke kachasị mkpa, ike nke ikpo okwu data ndị ahịa (CDP) dị ka BlueConic.

Ịmepụta onye ahịa gị zuru oke ma dị ike View

Iji soro ndị mmadụ n'otu n'otu na-akpakọrịta nke ọma, ụlọ ọrụ kwesịrị ịghọta akụkụ niile nke njirimara metụtara mmadụ. Nsogbu a bụ ntakịrị ozi ndị a na-ebi na sistemu siled nke ọ bụla nwere ụzọ ichekwa data pụrụ iche na ịmata ndị ahịa.

Iji mepụta onye ahịa zuru oke, otu onye ahịa view, BlueConic na-achịkọta ihe nchọpụta ndị a kewara ekewa - yana njirimara metụtara njirimara (dịka ọmụmaatụ, omume nchọgharị, ọkwa nkwenye, akụkọ azụmahịa, geolocation) - ma na-echekwa data ahụ na-adịgide adịgide, ọkwa ọkwa onye ọ bụla.files na emelite na ozugbo.

N'adịghị ka ndị CDP ndị ọzọ, BlueConic profiles pụrụ iche n'ụzọ atọ isi:

1. ProfileEnwere ike ịmepụta s maka ndị ama ama na ndị amaghị aha, wee jikọta dabere na njirimara pụrụ iche ma ọ bụ ngwakọta ọ bụla.
2. Profiledị n'ofe ọwa ọ bụla ma na-adịgide ogologo oge ịchọrọ.
3. ProfileEmebere s ka ịdọrọ na teknụzụ ọ bụla ọzọ dị na ngwugwu gị (dịka, CRM, sistemụ email) wee kesaa data ndị ahịa azụ na tojupụtara teknụzụ gị.

BlueConic's Profile Usoro njikọ

1. Nkwekọrịta mkpebi siri ike: Nke a bụ ebe a na-edozi njirimara dabere na otu njirimara ma ọ bụ karịa pụrụ iche ị maara na ọ bụ eziokwu, dị ka aha nbanye, adreesị ozi-e, NJ ndị ahịa, ma ọ bụ akara ekwentị. Akọmpụta mkpebi ziri ezi karịa mana ọ chọrọ oke oke maka data.
2. Dakọtara nke puru omume: Nke a bụ ebe a na-edozi njirimara dabere na ihe gbasara puru omume na ndekọ ndị ahịa abụọ na-anọchi anya otu onye. A makwaara dị ka "fuzzy" matching, probabilistic datching nwere ike iji n'elu anyị deterministic dakọtara ike maka ndapụta ebe uru nke a pro.file ihe onwunwe adabaghị nke ọma (dịka ọmụmaatụ, n'ihi mmejọ ide) Ụzọ ọ bụla nwere ebumnuche ya mana ekwesịrị ịtụle ya na ọnọdụ nke otu ị ga-esi jiri data ahụ. Ka anyị lebakwuo anya na ma usoro dabara adaba na ikpe ejiri ha mee ihe.

BlueConic's Deterministic Dance Ike

Ọtụtụ ndị ahịa BlueConic na-eji deterministic profile usoro ijikọ, nke pụtara na a ga-enwerịrị opekata mpe otu ebe data nwere ike ịnwapụta nke ndị pro abụọ kesarafiles ijikọta ha. Ọpụamples nke nkịtị deterministic jikota iwu gụnyere:

• Adreesị ozi-e bụ otu ihe ahụ
• NJ ndị ahịa bụ otu ihe ahụ
• Nọmba ekwentị bụ otu NA aha bụ otu na adreesị bụ otu
• Ụbọchị ọmụmụ bụ otu na aha bụ otu na adreesị bụ otu

Ya mere, ọ dị mkpa na njirimara ndị ị na-eji bụ ndị nwere ike ịmata pro ọbịa nke ọmafiles nke otu onye.

Profile Njikọ na BlueConic

Ka o si arụ ọrụ

BlueConic na-enye gị ohere ịkọwapụta yana mepụta pro nke gị ngwa ngwafile Njirimara na-eji UI wee kaa akara ndị a dị ka “ihe nchọpụta pụrụ iche” ka enwere ike iji ha chọpụta mgbe pro abụọ ma ọ bụ karịa.files na-ejikọta.

Na mgbakwunye na ịchọpụta profile Njirimara ndị na-eje ozi dị ka ihe nchọpụta pụrụ iche, ị nwekwara ike hazie isi data nke jikọtara ọnụ na echekwara maka pro ọ bụlafile n'ime nchekwa data BlueConic gị. Enweghị oke na ọnụọgụ profile Njirimara ị nwere ike ịgbakwunye, nke nwere ike ịgụnye mkpokọta nleta na ibe views, adreesị IP, akara omume, mpaghara oge, na ndị ọzọ dabere na mkpa azụmahịa gị.

Enwere ike ịhazi echiche dị n'azụ "iwu nchikota" omenala ndị a na interface onye ọrụ BlueConic. Nke a na-edobe BlueConic iche na ọtụtụ nyiwe data ndị ahịa ndị ọzọ na-ejedebe gị na usoro onye nrụpụta-naanị ma ọ bụ igbe ojii mgbe ị na-ebuga atụmatụ njikọta.

Ị nwekwara ike guzobe iwu njikọta omenala nke na-akọwapụta ihe a ga-eme na uru nke otu profile ihe onwunwe mgbe multiple profiles jikota. Maka examplee, mgbe ị na-ejikọta ndepụta nke mmasị ndị ahịa, ị ga-achọ ịgbakwunye ndepụta ndị ahụ ọnụ, ebe ị na-achịkọta ọnụ ahịa ọnụ maka ịzụrụ, ma chekwaa naanị otu ụbọchị mbụ ndị ahịa nwetara. Nhazi nke a na-abawanye uru nke pro jikọtara ọnụfile na-elekwasị anya gị view nke onye ahịa iji tinye data kachasị mkpa maka azụmahịa gị. Ọzọkwa, merges na-eme ozugbo njirisi maka egwuregwu zutere ka usoro ahụ na-enwe nghọta kachasị ọhụrụ banyere mmadụ ka ha na ika gị na-emekọrịta ihe.

Ngwakọta Strategy Examples

Mgbe abụọ profiles jikota, ma profileA na-edobe s (na-adịkarị, pro kacha ọhụrụfile na-aghọ pro na-arụsi ọrụ ikefile; okenye profile na-adịghị arụ ọrụ). Ụkpụrụ nke profile Njirimara nke abụọ pro kesarafileA na-ejikọta s n'otu n'otu, dị ka atụmatụ njikọta ekenyere ụlọ ahụ, yana pro ọ bụlafile A na-agbakwunye akụrụngwa na ụkpụrụ ha nke na-adịbughị na pro ọhụrụfile. Lelee vidiyo anyị ka ịmatakwu gbasara profile Njikọ na BlueConic.

Nhazi data na ihicha

BlueConic na-ejikwa usoro data normalize data (dịka ọmụmaatụ, maka adreesị ozi-e, nọmba ekwentị, aha, adreesị okporo ámá, wdg) iji nyere aka melite ogo na ọnụego dakọtara nke ike anyị na-ekpebi.

Ndị na-arụ ọrụ data ndị a bụ ngwa pluggable nke na-etinye ịdị ọcha data nkịtị na usoro mgbanwe iji hụ na profile a kwadoro data nke ọma, dezie ya, hazie ya ma sachaa ya.

Dịka ọmụmaatụ, enwere ike ịhazi ihe nhazi data na-ehicha ozi-e iji mezie ọtụtụ mmejọ a na-edekarị na adreesị ozi-e, ebe enwere ike ịhazi aha-normalization data processor ka imepụta aha zuru oke.

Enwere ike ịhazi usoro data ndị a na data tupu usoro tupu ebubata ya n'ime BlueConic na data post-process nke echekwara na BlueConic.

Mụtakwuo maka ndị nrụpụta data BlueConic ebe a.

BlueConic's Probabilistic (Fuzzy) Ike dakọtara

BlueConic na-enyekwa ike dakọtara nke puru omume nke na-eji koodu Python pụrụ iche na AI Workbench iji chọpụta mgbe pro dịtụ iche.files n'ezie bụ nke otu onye ọrụ. A dị mfe, mana nkịtị example nke egwuregwu puru omume bụ ebe pro abụọfiles nwere aha mbụ na aha ikpeazụ, mana nọmba ekwentị ha dị iche na otu nkeji, ikekwe n'ihi typo. Ọrụ a nwere ike ịba uru maka ndị ahịa ebe a na-eji aka mee ọtụtụ ntinye data (dịka ọmụmaatụ, site na ndị odeakwụkwọ ụlọ ahịa ma ọ bụ ndị na-arụ ọrụ na-akpọ oku), ebe ọ bụ na nke a na-ebute ọtụtụ njehie ntinye data ma e jiri ya tụnyere ndị ahịa na-abanye ozi ha n'onwe ha.

Ka o si arụ ọrụ

Ụdị ihe omume anyị na-atụle myirịta dị n'etiti ụkpụrụ dabere na nha Damerau Levenshtein nke anya ndezi, nke bụ ọnụọgụ ọrụ achọrọ iji gbanwee otu okwu ma ọ bụ nọmba n'ime nke ọzọ. Ntụle a na-abawanye site na 1 iji nweta ihichapụ, ntinye, ngbanwe nke otu agwa, ma ọ bụ ngbanwe nke mkpụrụedemede abụọ dị n'akụkụ.

Maka example, “Jennifer” na “Jenifer” nwere anya ndezi nke 1 (ihichapụ “n”), dịkwa ka “Michael” na “Micheal” (ịgbanwe mkpụrụedemede “ae” maka “ea”). Mgbe ụkpụrụ abụọ bụ kpọmkwem otu, ebe dị anya dezie bụ 0. (Rịba ama na isi okwu, hyphens, na ihe odide pụrụ iche adịghị etinye aka na anya nhazi.) N'iji symspell algọridim, ihe omume puru omume nke BlueConic nwere ike ịchọta ụkpụrụ ngwa ngwa site na dataset nke dị. n'ime ohere ndezi ohere site na uru ọzọ. Ndị ahịa BlueConic nwekwara ike ịgbanwe ọrụ nke ihe nlere ngwa ngwa ma ọ bụ tinyekwuo ọrụ n'elu echiche dabara adaba anyị site na nchịkọta akụkọ Notebook na BlueConic UI. Maka examplee, ị nwere ike:

• Mepụta akara dabere na ọnụọgụ ndị ọkachamarafile ụkpụrụ ihe onwunwe na-agafe n'etiti pro abụọfiles, naanị jikọta profiles ma ọ bụrụ na akara ahụ gafere otu ọnụ ụzọ
• Tinye mgbakwunye iwu nkịtị maka aha ma ọ bụ adreesị
• Jiri data ngụkọ lelee ka aha nyere aha si na-emekarị wee buru nke a n'uche tupu ijikọta pro abụọfiles
• Jiri data ngụkọ lelee mmadụ ole bi na ụfọdụ koodu ZIP wee buru nke a n'uche tupu ijikọta pro abụọ.files

Ikpochapụ ahịhịa ụgha

Iji webawanye izi ezi ma belata ihe egwu nke egwuregwu ụgha mgbe ị na-arụ ọrụ dakọtara nke puru omume, anyị na-enyere ndị ahịa aka ịkọwapụta parampat dakọtara ziri ezi dabere na ebumnuche na mgbochi ha.

1. Machie anya ndezi ka ọ bụrụ 1: Pro nkịtịfile ụkpụrụ ihe onwunwe na-abụkarị naanị ndezi ole na ole dịpụrụ adịpụ site na ibe ya, ya mere ọnụ ọgụgụ nke egwuregwu ụgha (yana oge ọ na-agba ọsọ nke akwụkwọ ndetu) na-abawanye  nke na-eji anya ndezi dị elu ekwere.
2. Gbaa mbọ hụ na opekata mpe otu ụlọ dabara ozugbo: Na-ahazi otu pro ma ọ bụ karịafile Ngwongwo na-adaba kpọmkwem nwere ike ịbawanye izi ezi. Maka exampLe:
   1. Aha mbụ dị n'ime anya edit 1; aha ikpeazụ na nọmba ekwentị dabara kpọmkwem
   2. Aha ikpeazụ dị n'ime 1 edit distance; aha mbụ na nọmba ekwentị dabara kpọmkwem
3. Tinye opekata mpe otu akụrụngwa dị iche iche: Anyị na-atụ aro ka itinye opekata mpe otu ihe dị iche iche nke nwere ọtụtụ ụkpụrụ dị iche iche na nhazi data gị (ya bụ, akara ekwentị, adreesị ozi-e). Maka example, ka anyị kwuo na e nwere 40,000 John Smiths na U.S., na n’ime ha, e nwere ọtụtụ narị John Smiths ndị dị afọ 48. Agbanyeghị, mgbe anyị chọtara John Smiths abụọ, ma ndị gbara afọ 48, nwere nọmba ekwentị dị iche site na otu nkeji, anyị nwere ike na-ele otu onye ahụ mejọrọ nọmba ekwentị ya otu ugboro, ma eleghị anya anyị ahụla egwuregwu ziri ezi, nke ga-ekwe omume.
   
   Mpempe akwụkwọ ndetu

BlueConic na-ejikwa usoro nke iwu egwuregwu puru omume iji wepụ egwuregwu oyiri wee belata ohere nke egwuregwu ụgha. Iwu ndị a gụnyere:

• Profiles nwere ọkụ na-họọrọ site na ọnụ ọgụgụ nke egwuregwu ha nwere. Onye profile na kasị ukwuu ọnụ ọgụgụ nke ọkụ na-abịa mbụ. Mgbe A dakọtara B na C, ebe B na C ha abụọ dakọtara naanị A, mgbe ahụ B na C na-apụ n'anya, A na-eji data ha emeju afọ. Nke a bụ n'ihi na A nwere egwuregwu abụọ, ebe B na C nwere naanị otu egwuregwu ọ bụla.
• E wepụrụ egwuregwu ndị na-emegiderịta onwe ha. Na-ewu na gara aga example, ma ọ bụrụ na D dakọtara B na C (ma ọ bụghị A), ọ ga-emegide nchikota nke B na C n'ime A. A na-egbochi nke a site na iwepu B na C na D nke ndepụta egwuregwu (na-eche na A kwụsịrị elu na ọkwa si iwu nke mbụ).
• Iwu gara aga na-eme ka egwuregwu oyiri na-adị ka ewepụchara ngwa nke iwu mbụ mgbe niile. Ọ bụrụ na E dabara F, yabụ F ga-adarịrị E. A na-ewepụ otu n'ime egwuregwu ndị a mgbe niile.
• Iwu ndị a na-ahụ mgbe niile ka ejikọtala ezigbo egwuregwu, yana ọtụtụ egwuregwu puru omume. Naanị egwuregwu puru omume nke na-eyi egwu ịmepụta agbụ ma nwee egwuregwu ole na ole n'onwe ha (D, na example n'elu) anaghị ejikọta.

Akwụkwọ ntuziaka na-enye ohere maka nleba anya zuru ezu nke mmezu nke ihe nlereanya ahụ na oge. Site na nhazi oge, ị nwere ike ịtọ usoro ugboro ugboro ka akwụkwọ ndetu na-agba ọsọ.

Jikota Iwu na Nchikota yana Mmepụta Matching Probabilistic 

Maka ma akwụkwọ ntuziaka na nke akwadoro, ọnụọgụ profiles, kpọmkwem ọkụ na deterministic na-egosipụta na mmepụta na log. Amụma maka profileA na-egosipụtakwa s ndị na-ejikọtaghị ọnụ, yana akara egwuregwu jikọtara ya na-egosi na ọ ga-abụ na ndekọ ahụ bụ nke otu onye.

Ndekọ ihe atụ nke puru omume

Mmechi

BlueConic siri ike na ọkaibe ụzọ maka mkpebi njirimara na-eme ka ndị ahịa anyị nwee ike nweta pro ahịa ahịa na-adịgide adịgide.filenke zuru oke, nke ziri ezi na nke na-emelite mgbe niile. N'adịghị ka nyiwe data ndị ahịa ndị ọzọ, ike mkpebi njirimara anyị enweghị atụ n'ihe gbasara anyị:

• Mgbanwe: Site na BlueConic, ịkwesighi ịhọrọ n'etiti njiri mara ma ọ bụ nke puru omume. Malite na usoro nleba anya iji chọpụta ụfọdụ egwuregwu, wee tinye usoro nke puru omume maka oge ndị ahụ ebe pro.file ụkpụrụ ihe onwunwe dịtụ iche.
• Nhazi: Nhọrọ nhazi sara mbara nke BlueConic na-enye gị njikwa nke ọma ka esi ejikwa njirimara gị. Mepụta ihe nchọpụta pụrụ iche nke gị, ijikọ iwu, obere iwu, parampat, na ọbụna koodu ndetu dabere na azụmahịa gị pụrụ iche na mkpa data - niile sitere na UI anyị dị mfe iji.
• nghọta: N'adịghị ka koodu siri ike, ụzọ "igbe ojii" nke nwere ike ịhazi data gị n'ụzọ ụfọdụ, BlueConic's "white-box" na-eme ka ị hụ na ị nwere nghọta zuru oke n'ime otu esi eme egwuregwu, ma nwee ike ime mgbanwe ngwa ngwa mgbe ọ dị mkpa iji dozie nsogbu. ma ọ bụ ime mgbanwe na mkpa nke azụmahịa.

Daalụ

Akwụkwọ / akụrụngwa

Blueconic G2 Akụ Data Platform Data Ndị Ahịa [pdf] Ntuziaka onye ọrụ G2 Data Platform data ndị ahịa, G2, akụ data ndị ahịa, Platform data ndị ahịa, ikpo okwu data ndị ahịa, data Platform, Platform

Ntụaka

• Akwụkwọ ntuziaka onye ọrụ